Logo for cooking website. The main difference of this website from others is that all the recipes are as precise as possible and are given without any “half-glass”, “approximately” and “average temperature”. This logo shows the subject of website and it’s motto “The punctuality is the politeness of kings”.
Also I’ve designed website.
The aforementioned motto gives us an idea to use images of scales and a crown:
This composition of crown and scales looks like Marfa Sobakina from famous Soviet comedy film “Ivan Vasilievich: Back to the Future”, and there is a lot of text. But as soon as all these royal things are approved, we decide to make a kind of coat of arms:
The customer likes this idea, so we slightly change the shape of the escutcheon and draw it:
Looks great, but this is not a cooking website. This is a logo of a law firm, of a drugstore, or even of an extreme skydiving school, but not a logo of a cooking website. This revelation encourages us to change scales’ shape and to combine escutcheon with apron:
Unfortunately we have to reject this idea because the combination looks like a padlock. We change scales and think what to do with the motto ribbon:
And finally we’ve got a full version of our logo: